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A celebration of Christmas within the 1950s and ’60s
Midcentury The usa was once a wonderland of department stores, suburban cul-de-sacs, and Tupperware parties. Each kid at the block had to have the contemporary cool toy, be it an Easy Bake Oven for pretend baking, a rocket ship for pretend space trip, or a Slinky, just because. At Christmastime, postwar The usa’s dreams and desires were on full display, from shopping mall Santas to shiny aluminum Christmas trees, from the Grinch to Charlie Brown’s beloved spindly Christmas tree. Now design maven Sarah Archer tells the story of how Christmastime in The usa rocketed from the Victorian period into Space Age, thanks to the brand new technologies and unprecedented prosperity that shaped the era. The book will feature iconic favorites of that time, including:
• A visual feast of Christmastime eats and recipes, from magazines and food and appliance makers
• Christmas cards from artists and designers of the era, featuring Henry Dreyfuss, Charles & Ray Eames, and Alexander Girard
• Vintage how-to templates and instructions for holiday decor from Good Housekeeping and the 1960’s craft craze
• Advice from Popular Mechanics on tips on how to glamorize your holiday dining table
• Decorating advice to your new Aluminum Christmas Tree from ALCOA (the Aluminum Company of The usa)
• The first American-made glass ornaments from Corning Glassworks
Midcentury Christmas is sure to be on everyone’s most-wanted lists.
120 color illustrations